Hey guys (men),
What do you do when you urinate?
Stare blankly at the wall tiles? Look at the ceiling? Or maybe whistling? All this is going to take an end. There is a new game technology coming in the men's toilets. You can now play athe same time you urinate. It is called a urinal mounted, urine-controlled games console for men.
How does it work?
Just above the normal oval ceramic urinal bowl, there is a screen (iPad size) with a whole new world of entertainment. "You don't have to touch it, the urine is detected by infrared device. It detects where the urine is falling. Thus a basic "joystick" is set up. The user is presented with three generous targets to aim for in the urinal: stickers in the unit that read "Start", "Left" and "Right".
What king of games?
For the moment you can play a skiing challenge, and a multiple choice pub quiz.
Score sharing
Once you have finished your business, you can use your mobile phones to post your scores to Twitter and a live leader board.
Statistics
According to Trade paper Adweek, on average men spend 55 seconds while they relieve themselves - nine months over the course of their lifetimes. In the UK this means a billion minutes a year. This means that this devices will be used for advertising as well.
How about Women?
Because of "good anatomical reasons" women can't use the original device. However, such units will be installed in ladies' toilets, to address the issue of long waiting times.
Personally I think it is a good idea but there is one thing which worries me a bit. If I like the game and want to continue to play how shall I do after I finished my business? The answer could be to drink some more beer and come back again quickly. You see this device is really a marketing solution. You like the game, you buy some more beer. :)
http://www.bbc.co.uk/news/technology-15923438
Tuesday 29 November 2011
Monday 28 November 2011
Analysis on L2 Digital IQ Index 2010 - Luxury and Travel
Not so long ago the best way of marketing was word-of-mouth method which brought popularity to people trusted brands. The trade itself was based on demand and offer. Thus the 20th century business was built on Pull marketing. Coming nowadays Push marketing stepped forward.
As digital IQ index shows the success of each brand highly depends on four methods of marketing. As we can see on the IQ ranking the Genius ones use all the possible means of marketing taking first lines of the list. Most successfully brands using major social media platforms such as facebook, tweeter, and YouTube. This proves that even if social media which takes only 20% of usage in digital marketing gives as big results as major method – site – 40%. In spite of strong existence of social media, communicating by email is still the best marketing tool in terms of ROI.
It shows that we can not ignore any methods of marketing, only entirely usage of digital world leads to desired results.
The popularity of digital marketing gives a good hand not only for luxury but for travel industry too. Travel agencies are successfully using the same method of marketing. However the grade of travelling basically depends on necessity. Let me explain why. Looking at the chart again we see airlines and hotels taking higher position than cruises. It proves the fact that we are buying tickets and booking hotels not only for luxury purposes. And are we going to cruises for necessity too? As for digital marketing it gives us a chance to use the brand we want for travelling. So, all the rankings and charts of airlines, hotels and cruise companies, taking first and last places in them depends on how successfully digital marketing is used. Delta, Southwest and American Airlines are being an example showing the world that social sharing tools, live chat and customer service via social media is the best way of e-commerce.
So, summing up all mentioned above I came to a conclusion that in our world of mobility and IT we can not ignore the importance of digital marketing not only in luxury and travel but in all the trade itself.
As digital IQ index shows the success of each brand highly depends on four methods of marketing. As we can see on the IQ ranking the Genius ones use all the possible means of marketing taking first lines of the list. Most successfully brands using major social media platforms such as facebook, tweeter, and YouTube. This proves that even if social media which takes only 20% of usage in digital marketing gives as big results as major method – site – 40%. In spite of strong existence of social media, communicating by email is still the best marketing tool in terms of ROI.
It shows that we can not ignore any methods of marketing, only entirely usage of digital world leads to desired results.
The popularity of digital marketing gives a good hand not only for luxury but for travel industry too. Travel agencies are successfully using the same method of marketing. However the grade of travelling basically depends on necessity. Let me explain why. Looking at the chart again we see airlines and hotels taking higher position than cruises. It proves the fact that we are buying tickets and booking hotels not only for luxury purposes. And are we going to cruises for necessity too? As for digital marketing it gives us a chance to use the brand we want for travelling. So, all the rankings and charts of airlines, hotels and cruise companies, taking first and last places in them depends on how successfully digital marketing is used. Delta, Southwest and American Airlines are being an example showing the world that social sharing tools, live chat and customer service via social media is the best way of e-commerce.
So, summing up all mentioned above I came to a conclusion that in our world of mobility and IT we can not ignore the importance of digital marketing not only in luxury and travel but in all the trade itself.
Saturday 26 November 2011
Hotel School Receives $3M to Transform Library, Lounge
Willard and Alice S. Marriott Foundation donated $3 million to transform the Cornell School of Hotel Administration’s library and study lounge into a new facility.
The project is to enhance student learning in the digital age. The place will be called “The Marriott Student Learning Center” where student will be able to study individually or in groups and relax having digital access to the library collections.
The new facility will also help facilitate group work and learning through digital media. The center will provide students more access to digital information so that they could find any information more easily and quickly.
But what about librarians who used to help students in a non-digital way? They thought of it as well. There will still be librarians on duty, but their role from now will be to work with students on their research via digital means.
The new facility will be designed by a well known architectural firm Woods Bagot. What’s interesting is that the senior director of the firm Woods Bagot is a used to be student of Cornell’s architecture school.
The Marriott foundation has been working with Cornell since 1950s. In 1986 the foundation sponsored the Hotel School for the construction of the Statler Hotel (http://www.statlerhotel.cornell.edu/) by contributing $2 million.
The construction of the facility will last 3 months from June to September 2012
The project is to enhance student learning in the digital age. The place will be called “The Marriott Student Learning Center” where student will be able to study individually or in groups and relax having digital access to the library collections.
The new facility will also help facilitate group work and learning through digital media. The center will provide students more access to digital information so that they could find any information more easily and quickly.
But what about librarians who used to help students in a non-digital way? They thought of it as well. There will still be librarians on duty, but their role from now will be to work with students on their research via digital means.
The new facility will be designed by a well known architectural firm Woods Bagot. What’s interesting is that the senior director of the firm Woods Bagot is a used to be student of Cornell’s architecture school.
The Marriott foundation has been working with Cornell since 1950s. In 1986 the foundation sponsored the Hotel School for the construction of the Statler Hotel (http://www.statlerhotel.cornell.edu/) by contributing $2 million.
The construction of the facility will last 3 months from June to September 2012
Thursday 24 November 2011
Tuesday 22 November 2011
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