May everyday of the new year glow with good cheer & happiness for you & your family!
Saturday 31 December 2011
Wednesday 28 December 2011
The 9 Oddest Job Interview Questions at Tech Companies in 2011
How many times were you asked odd questions during the interview?
In hotel industry not a lot because it is not really technical but at Google, Apple, Microsoft, Amazon or any engineering companies you have a great chance to be asked odd questions depending on the job you are applying. The questions seem to be odd but still makes you think. It reminds me GMAT questions. Sometimes questions don't have any relevance to the company. Just have a look here for the questions asked in 2011.
I have been working for almost 12 years now. I went through several job interviews and I can tell you the questions are more or less the same. Most of the interviews were for the jobs in my native country (Uzbekistan). In France I had interviews only in hotels so far. Here again the questions are almost the same but depending on the hotel and the HR manager. Sometimes the questions are rhetorical. Unfortunately I haven't been asked any odd question so far.
Could you please share if you had been asked an odd question during an interview. Thank you very much.
Wednesday 21 December 2011
Since December 7, 2011 there are TWO Mark Zukerbergs in the world. The first one, you know very well, the creater of Facebook but a second one was "born" very recently. He is Israelian intrepreneur who legally took the name of the founder of Facebook. His real name was Rotem Guez.
Zukerberg ( Israeli intrepreneur) is a co-founder of a Like Store social marketing company. This company can help other companies who would like to have more Likes of their webpage. Zukerberg was rejected to create a profile on Facebook in January.
In September, Perkins Coie, Facebook's law firm warned to sue against Zukerberg claiming that the Like Store violated the Terms of Service of Facebook. It is after that the interpreneur decided to change his name.
And what do YOU think will happen? Please share
Thursday 15 December 2011
Wednesday 14 December 2011
Sunday 11 December 2011
Shazam: Find the Title of a Song Easily.
Just stick your phone to the speakers for a few seconds for the title appears on the screen. Shazam also displays the name of the singer, or group, the album, the genre and a photo oàf the cover. Shazam allows to find immediately the song in question for its procurement.
Below the classical information is a link to YouTube to re-hear the title when you want, but also a link to Amazon and iTunes to buy the song or the album. The list of upcoming concerts by the artist and many details about the artist's life and work can be seen. Besides you can share directly the song on facebook, tweeter and email.
How does Shazam do?
It simply operates its database updated almost daily by over 20 million users worldwide, all types of phones combined. Sometimes it lacks some titles, but in general it is FABULOUS!
Friday 9 December 2011
Angry Birds Dress Makes Big Fashion Statement
If you have an iPod, an iPhone, an iPad or any android devise, it is difficult to believe that you didn't play Angry Birds.
Angry Birds became a fashionable game and now we can find anything from T-Shirt to accessories with the pictures of Angry Birds on them. But there is even more interesting than that.
Teija Vesterbacka, the wife of Peter, CMO of the company that created the game decided to come to an event on Tuesday night at the Finish Presidential Palace to celebrate Finland’s independence in her Angry Birds dress. The red dress features the iconic face of one of the Angry Birds characters.
Twitter users reacted immediately to this look:
“Sooooo glad my husband didn’t create ‘Angry Birds.’
However some understood the idea:
“Love this! Company pride!”
Many acclaimed that it was an excellent marketing strategy for the brand.
Key Figures about Angry Birds:
What do you think of the dress? Will this make a splash in the fashion industry?
Go to link: http://mashable.com/2011/12/06/angry-birds-dress-gown-rovi/
Angry Birds became a fashionable game and now we can find anything from T-Shirt to accessories with the pictures of Angry Birds on them. But there is even more interesting than that.
Teija Vesterbacka, the wife of Peter, CMO of the company that created the game decided to come to an event on Tuesday night at the Finish Presidential Palace to celebrate Finland’s independence in her Angry Birds dress. The red dress features the iconic face of one of the Angry Birds characters.
Twitter users reacted immediately to this look:Some called it “epic” while others were “disgusted.”
“Sooooo glad my husband didn’t create ‘Angry Birds.’
"Quelle horreur! This dress is a nightmare,”
However some understood the idea:
“Love this! Company pride!”
Many acclaimed that it was an excellent marketing strategy for the brand.
- Angry Birds first debuted in December 2009.
- Various versions of the game have been downloaded 500 million times.
- Fans have played a whopping 266 billion levels, shot 400 billion birds and collected 44 billion stars.
- This amounts to 300 million minutes played of the game each day and 109.5 billion minutes played each year.
What do you think of the dress? Will this make a splash in the fashion industry?
Go to link: http://mashable.com/2011/12/06/angry-birds-dress-gown-rovi/
Thursday 8 December 2011
Wednesday 7 December 2011
Visibility performance strategy for Chateau Eza, Côte d'Azur
| Generic terms | Qualifiers | Location |
| Hotel Hotel chateau Chateau Hotel & restaurant | Luxury Boutique Romantic Tranquil Historic Design Prestigious Gourmet Private beach Panoramic view | South of France Mediterranean sea French Riviera Côte d’Azur Monaco Nice |
| Revenue centers | Proximity | Activity |
| Hotel Chateau Meetings Seminars Wedding Lunch Interview | Eze village Restaurant Pinocchio Restaurant Chateau Eza Restaurant Le Nid D’aigle Santos – La turbie A’trego – Cap – d’ail | Golf Monte Carlo Grand Prix Culture Stay Art Gallery Hiking |
Hotel link: http://www.chateaueza.com/
Personal evaluation of my Blog
ANALYTICAL & INSIGHTFUL
Dogital marketing is new for me. I never had a blog before? I even didn't have any clear idea about blogs.
I think I am doing quite well. I am not very good at analysing the articles but I am trying my best.
I post at least one article and a video per week. Try to comment the articles of others if it is interesting for me. I do my homework everyweek which helps me to better understand digital marketing and how it works.
In short, I am happy that I am discovering new things.
Dogital marketing is new for me. I never had a blog before? I even didn't have any clear idea about blogs.
I think I am doing quite well. I am not very good at analysing the articles but I am trying my best.
I post at least one article and a video per week. Try to comment the articles of others if it is interesting for me. I do my homework everyweek which helps me to better understand digital marketing and how it works.
In short, I am happy that I am discovering new things.
Tuesday 6 December 2011
Foreigners, you won't have job in France!
"J'aime la France et je la quitte".
Please comment
On this bitter fact that Salma returned to Morocco, her native country, only a few days ago. She is a graduate of Sciences Po and despite a promesse d'embauche (promise of employment) in a consulting firm in human resources, a young Moroccan, who was educated in French high school in Rabat, has not received permission to remain in France to stay work.
Since a circular of 31 May 2011, signed by the Ministers of Interior and Labour, it has become more difficult to find employees with non-EU foreigners, whether graduates or experienced. Since then foreign students have to think seriuosly about how they can convince La Prefecture de Police in order to change their status to work.
I am one of these students and I am concerned about this issue too. I will graduate in 2012 and I am going to try to change my status in order to be able to work full time. I have been working (part time)in a hotel since 2009 and I have CDI.
If I can't change my status what will happen?
This is THE question I have been asking myself since I'm in this school. If I have an International diploma and I can't use it in international level, why am I studying then?! Just to tell the world that I have payed 13000 euros to be sent to my country without any experience? My intention is not to stay in France eternally but to gain some experience in order to be able to contribute to the development of my country, Uzbekistan. If students are refused to work after their graduation what is the interest of welcoming them to study? By the way France has refused to give visas to 20 uzbek students who were accepted in different universities to study last year.
This issue is more serious than that. Enterprises are complaining as well that they are lacking foreign candidates.
"There is a structural deficit of engineers in France that requires us to recruit foreigners," says Jacques Adoue, human resources director of Capgemini in France, one hundred cases are currently blocked. "Moreover, what can you tell a manager who took time to train an intern for six months, who wants to hire him and, ultimately, can not?"
"We recruit every year about fifty young graduates, some Brazilian, Chinese or from the Middle East. These profiles are strategic to our business because they are the markets where we have the biggest growth prospects. Our turnover is already 90% out of France, "said Francis Wazières, international director of recruitment at L'Oréal.
Key Figures
France hosted 65,218 foreign students outside the European Union in 2010, 28.82% more than in 2009.
The nationalities most represented are: China (15.9% of admissions of students), Morocco (8.8%), the United States (8.6%) and Algeria (6%).
A study by the Ministry of Interior conducted between 2002 and 2009, seven years after their arrival in France, 60% of students have left the country.
The remaining 40% are still present, still 10% as students, 10% have changed their status to become employed and 20% have a residence permit for family reasons. A total of 285,000 foreign students (including EU) follow courses in France.
Link http://www.lesechos.fr/entreprises-secteurs/enquete/c0201761026733-diplomes-etrangers-cette-circulaire-qui-ne-passe-pas-258193.php
Please comment
Monday 5 December 2011
Sunday 4 December 2011
Friday 2 December 2011
Tuesday 29 November 2011
Toilet gaming technology targets urinal boredom mp4
Hey guys (men),
What do you do when you urinate?
Stare blankly at the wall tiles? Look at the ceiling? Or maybe whistling? All this is going to take an end. There is a new game technology coming in the men's toilets. You can now play athe same time you urinate. It is called a urinal mounted, urine-controlled games console for men.
How does it work?
Just above the normal oval ceramic urinal bowl, there is a screen (iPad size) with a whole new world of entertainment. "You don't have to touch it, the urine is detected by infrared device. It detects where the urine is falling. Thus a basic "joystick" is set up. The user is presented with three generous targets to aim for in the urinal: stickers in the unit that read "Start", "Left" and "Right".
What king of games?
For the moment you can play a skiing challenge, and a multiple choice pub quiz.
Score sharing
Once you have finished your business, you can use your mobile phones to post your scores to Twitter and a live leader board.
Statistics
According to Trade paper Adweek, on average men spend 55 seconds while they relieve themselves - nine months over the course of their lifetimes. In the UK this means a billion minutes a year. This means that this devices will be used for advertising as well.
How about Women?
Because of "good anatomical reasons" women can't use the original device. However, such units will be installed in ladies' toilets, to address the issue of long waiting times.
Personally I think it is a good idea but there is one thing which worries me a bit. If I like the game and want to continue to play how shall I do after I finished my business? The answer could be to drink some more beer and come back again quickly. You see this device is really a marketing solution. You like the game, you buy some more beer. :)
http://www.bbc.co.uk/news/technology-15923438
What do you do when you urinate?
Stare blankly at the wall tiles? Look at the ceiling? Or maybe whistling? All this is going to take an end. There is a new game technology coming in the men's toilets. You can now play athe same time you urinate. It is called a urinal mounted, urine-controlled games console for men.
How does it work?
Just above the normal oval ceramic urinal bowl, there is a screen (iPad size) with a whole new world of entertainment. "You don't have to touch it, the urine is detected by infrared device. It detects where the urine is falling. Thus a basic "joystick" is set up. The user is presented with three generous targets to aim for in the urinal: stickers in the unit that read "Start", "Left" and "Right".
What king of games?
For the moment you can play a skiing challenge, and a multiple choice pub quiz.
Score sharing
Once you have finished your business, you can use your mobile phones to post your scores to Twitter and a live leader board.
Statistics
According to Trade paper Adweek, on average men spend 55 seconds while they relieve themselves - nine months over the course of their lifetimes. In the UK this means a billion minutes a year. This means that this devices will be used for advertising as well.
How about Women?
Because of "good anatomical reasons" women can't use the original device. However, such units will be installed in ladies' toilets, to address the issue of long waiting times.
Personally I think it is a good idea but there is one thing which worries me a bit. If I like the game and want to continue to play how shall I do after I finished my business? The answer could be to drink some more beer and come back again quickly. You see this device is really a marketing solution. You like the game, you buy some more beer. :)
http://www.bbc.co.uk/news/technology-15923438
Monday 28 November 2011
Analysis on L2 Digital IQ Index 2010 - Luxury and Travel
Not so long ago the best way of marketing was word-of-mouth method which brought popularity to people trusted brands. The trade itself was based on demand and offer. Thus the 20th century business was built on Pull marketing. Coming nowadays Push marketing stepped forward.
As digital IQ index shows the success of each brand highly depends on four methods of marketing. As we can see on the IQ ranking the Genius ones use all the possible means of marketing taking first lines of the list. Most successfully brands using major social media platforms such as facebook, tweeter, and YouTube. This proves that even if social media which takes only 20% of usage in digital marketing gives as big results as major method – site – 40%. In spite of strong existence of social media, communicating by email is still the best marketing tool in terms of ROI.
It shows that we can not ignore any methods of marketing, only entirely usage of digital world leads to desired results.
The popularity of digital marketing gives a good hand not only for luxury but for travel industry too. Travel agencies are successfully using the same method of marketing. However the grade of travelling basically depends on necessity. Let me explain why. Looking at the chart again we see airlines and hotels taking higher position than cruises. It proves the fact that we are buying tickets and booking hotels not only for luxury purposes. And are we going to cruises for necessity too? As for digital marketing it gives us a chance to use the brand we want for travelling. So, all the rankings and charts of airlines, hotels and cruise companies, taking first and last places in them depends on how successfully digital marketing is used. Delta, Southwest and American Airlines are being an example showing the world that social sharing tools, live chat and customer service via social media is the best way of e-commerce.
So, summing up all mentioned above I came to a conclusion that in our world of mobility and IT we can not ignore the importance of digital marketing not only in luxury and travel but in all the trade itself.
As digital IQ index shows the success of each brand highly depends on four methods of marketing. As we can see on the IQ ranking the Genius ones use all the possible means of marketing taking first lines of the list. Most successfully brands using major social media platforms such as facebook, tweeter, and YouTube. This proves that even if social media which takes only 20% of usage in digital marketing gives as big results as major method – site – 40%. In spite of strong existence of social media, communicating by email is still the best marketing tool in terms of ROI.
It shows that we can not ignore any methods of marketing, only entirely usage of digital world leads to desired results.
The popularity of digital marketing gives a good hand not only for luxury but for travel industry too. Travel agencies are successfully using the same method of marketing. However the grade of travelling basically depends on necessity. Let me explain why. Looking at the chart again we see airlines and hotels taking higher position than cruises. It proves the fact that we are buying tickets and booking hotels not only for luxury purposes. And are we going to cruises for necessity too? As for digital marketing it gives us a chance to use the brand we want for travelling. So, all the rankings and charts of airlines, hotels and cruise companies, taking first and last places in them depends on how successfully digital marketing is used. Delta, Southwest and American Airlines are being an example showing the world that social sharing tools, live chat and customer service via social media is the best way of e-commerce.
So, summing up all mentioned above I came to a conclusion that in our world of mobility and IT we can not ignore the importance of digital marketing not only in luxury and travel but in all the trade itself.
Saturday 26 November 2011
Hotel School Receives $3M to Transform Library, Lounge
Willard and Alice S. Marriott Foundation donated $3 million to transform the Cornell School of Hotel Administration’s library and study lounge into a new facility.
The project is to enhance student learning in the digital age. The place will be called “The Marriott Student Learning Center” where student will be able to study individually or in groups and relax having digital access to the library collections.
The new facility will also help facilitate group work and learning through digital media. The center will provide students more access to digital information so that they could find any information more easily and quickly.
But what about librarians who used to help students in a non-digital way? They thought of it as well. There will still be librarians on duty, but their role from now will be to work with students on their research via digital means.
The new facility will be designed by a well known architectural firm Woods Bagot. What’s interesting is that the senior director of the firm Woods Bagot is a used to be student of Cornell’s architecture school.
The Marriott foundation has been working with Cornell since 1950s. In 1986 the foundation sponsored the Hotel School for the construction of the Statler Hotel (http://www.statlerhotel.cornell.edu/) by contributing $2 million.
The construction of the facility will last 3 months from June to September 2012
The project is to enhance student learning in the digital age. The place will be called “The Marriott Student Learning Center” where student will be able to study individually or in groups and relax having digital access to the library collections.
The new facility will also help facilitate group work and learning through digital media. The center will provide students more access to digital information so that they could find any information more easily and quickly.
But what about librarians who used to help students in a non-digital way? They thought of it as well. There will still be librarians on duty, but their role from now will be to work with students on their research via digital means.
The new facility will be designed by a well known architectural firm Woods Bagot. What’s interesting is that the senior director of the firm Woods Bagot is a used to be student of Cornell’s architecture school.
The Marriott foundation has been working with Cornell since 1950s. In 1986 the foundation sponsored the Hotel School for the construction of the Statler Hotel (http://www.statlerhotel.cornell.edu/) by contributing $2 million.
The construction of the facility will last 3 months from June to September 2012
Thursday 24 November 2011
Tuesday 22 November 2011
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