Friday 9 December 2011

Angry Birds Dress Makes Big Fashion Statement

If you have an iPod, an iPhone, an iPad or any android devise, it is difficult to believe that you didn't play Angry Birds.

Angry Birds became a fashionable game and now we can find anything from T-Shirt to accessories with the pictures of Angry Birds on them. But there is even more interesting than that.

Teija Vesterbacka, the wife of Peter, CMO of the company that created the game decided to come to an event on Tuesday night at the Finish Presidential Palace to celebrate Finland’s independence in her Angry Birds dress. The red dress features the iconic face of one of the Angry Birds characters.

Twitter users reacted immediately to this look:

Some called it “epic” while others were “disgusted.”


“Sooooo glad my husband didn’t create ‘Angry Birds.’


"Quelle horreur! This dress is a nightmare,” 


However some understood the idea: 


“Love this! Company pride!”


Many acclaimed that it was an excellent marketing strategy for the brand.

Key Figures about Angry Birds:
  • Angry Birds first debuted in December 2009.
  • Various versions of the game have been downloaded 500 million times.
  • Fans have played a whopping 266 billion levels, shot 400 billion birds and collected 44 billion stars.
  • This amounts to 300 million minutes played of the game each day and 109.5 billion minutes played each year.

What do you think of the dress? Will this make a splash in the fashion industry?
Go to link: http://mashable.com/2011/12/06/angry-birds-dress-gown-rovi/ 
 

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