Friday 13 January 2012

SoMoLo: Cartier

Cartier is one of the luxury brands who is doing well in digital marketing. Its website welcomes you with a piece of music and photos. The website is frequently updated. You can find all information from its history to coming events, from old tonew models. If you don't know what to choose as a gift for someone, you can do it directly on the website. You chose the sex, the occasion nad it shows you the photos of different products.
From its website you can go directly to its facebook page and from facebook to its website and to the Official Cartier Channel for videos. The videos in general talk about love stories.  
Cartier has an icredible application "Mon Diamant" for mobiles. Mon Diamont is a personalized application which helps the customer to compose and design a unique ring. You have different models and from these models you can choose the color, the shape and the diamond. You can share your choice directly with your beloved one or family and you can save it for future. The application geolocalizes you and shows the nearest Cartier store.
On Digital IQ Ranking Cartier is on the 44th place with 89 points. The number of fans on facebook is 356,195 which means that there are more and more customer or potential customers who are "digital".

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